How do you create brand value for your e-commerce business?
So how does a customer determine whether the price you charge for your products is a fair price? The customer does this by looking at the competition and the price-quality ratio. Two great capstone terms that we take a full look at in this article by explaining you how the customer's journey works. Read in this blog all about the 'brand equity model', and get to know how you can ask a higher price for your products from now on, by looking closely at the steps of this model.Read more