06 October 2022

The 12 best-selling toy products in the world

Which products are trending in the toy category? What is the world's best-selling product in the Toys category? Which toys are the most sold on the internet? According to Shopify, in the Toys category, you will find games and children's toys in one of the most complex niches, but these toys are now the best selling? We have listed the best twelve products for you below. We also answer the questions: How do you discover the product trends for 2022? How do you know which products are best for you to sell? And what steps can you take to discover current product trends?

The top 12 of 2022 in the Toys category

  1. Tamagotchi electronic game
  2. Pokémon V Battle Deck
  3. Japanese Otamatone
  4. Giant Tumbling Wooden Toy / Giant Jenga
  5. Picasso Tiles 60 Piece Set Magnetic Building Tiles
  6. Swimline Original Suntan Tub
  7. Inflatable Sunbed Lounge Float
  8. Remote Control Car
  9. Skillmatics Card Game
  10. Snug Babies Unicorn Kitty Cat Plush Toys
  11. Squishmallows Official Kelly Toy Plush
  12. WOWMAZING giant bubble kit

Let's dive a little deeper into these products and describe why they are so trending and what they are precise. Below, you can also find an overview of each product's costs and revenues. 

1. Tamagotchi electronic game

Who doesn't know them from back in the day? The Tamagotchi's are completely trending again. An old acquaintance, but this time for a much higher selling price. This has to do with the scarcity of chips to produce the Tamagotchi. The purchase price is also a lot higher than a decade ago, but this new hype has only just started and will last all summer!

2. Pokémon V Battle Deck

Another old acquaintance that seems to be trending every summer: the Pokémon cards. In this case, the older decks, in particular, are becoming more popular. Still, the trend around the cards is as varied as the entire Pokémon world. Video games and collectibles are also heading for the hype again—definitely a good product during the summer of 2022.

3. Japanese Otamatone

A Japanese what? An Otamatone is a Japanese musical instrument, but this hip version has a modern edge. Children love music and especially creating a new shapes. This instrument is entirely in line with that. The device works like a synthesizer and can create different tones by moving your fingers over the stem. Lucky for the parents: it runs on batteries!

4. Giant Tumbling Wooden Toy / Giant Jenga

Giant Jenga! What a classic car again! Some games are fun. At home, in the park, on the beach, or when you're done: on the fire pit. No kidding, this game is a favorite of young and old, and that's why it returns every year on the bestsellers lists of Bol.com and Amazon. Please consider the weight of this product when purchasing. Shipping from anywhere can be very pricey, viz. So think about shipping by car or train instead of a plane! Or come up with an original solution for refillable cubes to reduce weight! Distinguishing is namely listening to the wishes of the customer. A known problem can sometimes have a unique yet profitable solution.

5. Picasso Tiles 60 Piece Set Magnetic Building Tiles

These buildings are even different than Lego, Duplo from K'nex. Perhaps this will be the new hype after the Magnetix. Picassotiles are building blocks with a larger surface that can be glued together in different ways by magnetism. A product that every creative person, young and old, would like to get started. Please make sure you get your Picasso Tiles from look-a-likes quickly because the advantage of magnetism is that it is only a form of magnetism! The sets can, therefore, always be combined!

6. Swimline Original Suntan Tub

After being unable to travel in recent years, many have become accustomed to the comforts of home. A large part is still left with a hand on the cut. Of course, nobody knows what the year will bring, but why not enjoy the moment from the backyard in your sunbath. It stays cool while you're still tanning too!

7. Inflatable Sunbed Lounge Float

If your buyers do go out, be prepared for the trend around the floaties. Every year there is a new hype for inflatable figures. It used to be the crocodile and the dolphin from the standard round tire. In 2016 we saw the flamingos looming everywhere, and now it looks like we are getting a bath in the sea. Float on the Mediterranean Sea and fill your floating with water to stay cool while tanning!

8. Remote Control Car

Of course, a cool toy in the toy category is the remote-controlled racing car. Please note that the product must be a real eye-catcher. Can your car do something special? Particularly fast, exceptionally maneuverable, a futuristic design, or many unique features such as an amphibious vehicle? Then you are guaranteed to be in safe waters! Keep an eye on the competition because there will already be a lot of different types of cars. However, by making yourself unique and distinguishing yourself, you can still make that sale!

9. Skillmatics Card Game

We also find various games in the toys category. The fastest-growing are those of Skillmatics. These games have a slightly educational form and a very high competitive level. Will you beat your siblings, or will they win this time? Games that trigger the most fanaticism in the players are often perfect evergreens to sell. Also, check out SkipBo and UNO! Or board games like Monopoly and Settlers of Catan!

10. Snug Babies Unicorn Kitty Cat Stuffed Animals

This evergreen never seems to decline in popularity: a cat with a unicorn appearance. It can be that simple, and you can earn it that quickly. Quickly source your unicorn cats with the right quality labels and start earning from this immortal niche!

11. Squishmallows Official Kellytoy Plush

A newcomer to the evergreen products is this extra soft cuddly toy. Plush toys always work very well in the Toy category, of course. Big puppy eyes, a sweet smile, and a high cuddle count make most children beg their parents. As a seller, you can make explicit use of this. In addition, the shipping of cuddly toys is exceptionally light and therefore not too expensive. Find your cuddly toy range and make a brand around this evergreen. Then before you know it, you will have a stable source of income from the softest category on Amazon!

12. WOWMAZING Giant Bubble Kit

This is another evergreen that returns every year. This product is not particularly profitable per product, but the mass with which these are bought every year is enormous. Of course, small margins with high volumes can also be a good strategy. However, bubble blowing is a fiercely competitive niche. That is why we advise again: distinguish yourself. Be unique and go for a mega bubble blower or an automated one. Or something that is just more fun than the competition. This is how you make the most sales and dominate this category!

Facts, figures, and performances of these products

Below, we have listed the various categories' sales prices, turnovers, and Amazon fees. So you can see for yourself how interesting some of these bestsellers can be! Click for more information. 

The 12 best-selling toy products in the world

How do you help to find thousands of products?

Now that you've discovered the trends, it's time to start selling online. You can do this via Bol.com, Amazon, or your webshop. Choose the sales technique that best suits you. As an FBA-er (Fulfillment by Amazon), you can put your stock away with them. This saves you time and effort to pack the packages yourself. If you prefer to do this yourself, you can do this via both Bol and Amazon. And if you prefer to ship your products directly to the customer to work the commissions of Bol and Amazon, then choose your webshop. For more information, you can also consult this blog Dropshipping or e-commerce with its own stock: What is more profitable?

Do you have any questions about a specific product, ASIN, EAN, or a complete category? Or are you curious about what you should be selling next? Send us a message, and we will find out for you for free!