Tips for selling seasonal products on Amazon and Bol.com
This blog discusses the importance of understanding the seasonality of a product when selling on Amazon and Bol.com. With the Salespickr tool you can determine the seasonality of a product by cross-referencing data from Google Trends and Amazon. We will give you examples of how to check the seasonality of a products, highlighting the importance of not assuming a product's popularity year-round. By using Salespickr to understand the seasonality of a product, sellers can optimize their listings with the right keywords and launch their products at the right time, leading to increased sales and engagement on Amazon.
The Importance of Understanding Seasonality When Selling on Amazon and Bol.com
Selling products on online marketplaces like Amazon and Bol.com can be a lucrative business, but it is also a highly competitive one. As an online seller, it is essential to understand the seasonality of a product and how it can affect sales throughout the year.
Seasonality refers to the fluctuations in demand for a product based on the time of year. For example, sunscreen and swimwear are popular in the summer, while winter clothing and hot beverages are in high demand during the winter months.
That is why not understanding the seasonality of a product can lead to missed sales opportunities and wasted marketing efforts. This is where e-pickr's product research tools come in handy, especially Salespickr. By using Salespickr, you can cross-reference data from Google Trends and Amazon to determine the seasonality of a product.
How to Use Salespickr to Determine the Seasonality of a Product
Salespickr is a powerful tool that can help you determine the seasonality of a product quickly and easily. Here's how to use it:
You choose any product from the Nichepickr, or by adding them on ASIN. Selecting a product that you want to sell on Amazon or Bol.com, or just to spy on competition. You click the date that you want to compare today with. So let’s say a week ago, or a month ago. Now you get an overview of the pricing and sales currently, and the sales and pricing a week ago. Use Salespickr to cross-reference data from Google Trends and Amazon. This will give you insights into the seasonality of the product, including when it is in high demand and when it is not. Furthermore, use this information to optimize your listings with the right keywords and launch your products at the right time.
Examples of Seasonal Products and How to Optimize Listings
Let's take a look at some examples of seasonal products and how you can optimize your listings to increase sales and engagement on Amazon and Bol.com.
Sunscreen, beach towels, swimwear, outdoor toys, patio furniture, and BBQ accessories.
When selling summer products, it is essential to launch your products in the months leading up to summer. This gives you time to build up your reviews and rankings before the season starts. Use keywords like "summer," "beach," and "outdoor" in your listings to make them more visible to shoppers.
Pumpkin spice-flavored snacks and drinks, fall-themed decorations, warm blankets, and outdoor gear for hunting and hiking.
Fall is a popular season for many people, and you can take advantage of this by selling seasonal products. When optimizing your listings, use keywords like "fall," "pumpkin spice," and "hunting" to make them more visible to shoppers.
Winter clothing, boots, hats, gloves, holiday-themed decorations, and hot beverages.
During the winter months, it is essential to focus on holiday-themed products like decorations and hot beverages. Use keywords like "holiday," "Christmas," and "winter" in your listings to make them more visible to shoppers.
Gardening tools and supplies, outdoor games, spring-themed decorations, and cleaning supplies.
Spring is a great time to sell gardening tools and supplies, outdoor games, and cleaning supplies. Use keywords like "gardening," "outdoor games," and "spring cleaning" in your listings to make them more visible to shoppers.
Common Mistakes to Avoid When Selling Seasonal Products
When selling seasonal products on Amazon and Bol.com, there are some common mistakes that you should avoid. Here are two typical failings that you don’t have to make any more after learning about them:
1. Not understanding the seasonality of a product: As we've mentioned, understanding the seasonality of a product is crucial for successful selling. People move in herds and herds have patterns. You can recognize these patterns very easily by looking at up-to-date data insights. By forecasting the next move, just like following a rain cloud, you know when to sell umbrellas and when to sell sun screens.
2. Another common mistake is assuming that a product will always be in season, or assuming that its popularity will remain consistent year-round. It's important to regularly check the seasonality of a product to ensure that you are not investing in a product that is no longer in demand. Trends, especially when bound to seasons, can be over from one day to the next. Summers last until fall, but rain might disrupt your plans to sell swimming pools or beach towels. That is why it is important to look with an holistic eye at seasonality.
Salespickr & e-pickr
One tool that can help you avoid these mistakes is Salespickr. Salespickr is a product research tool that helps Amazon sellers identify the seasonality of a product by cross-referencing data from Google Trends and Amazon. By using Salespickr, sellers can determine the best time to launch a product, optimize their listings with the right keywords, and make data-driven decisions about their product lineup.
Using Salespickr is easy. Simply enter a keyword or ASIN into the tool and Salespickr will provide you with a graph that shows the search volume and interest in that product over time. You can use this data to identify the seasonality of the product and determine when it is likely to be in high demand.
For example, let's say you are considering selling outdoor toys. Using Salespickr, you can see that the search volume for "outdoor toys" peaks in June and July and drops off significantly in the winter months. Armed with this information, you can plan to launch your product in the spring or early summer and optimize your listing with keywords that are relevant to that time of year.
Ultimately, understanding the seasonality of your products is key to maximizing your sales and engagement on Amazon. By using tools like Salespickr, you can make data-driven decisions about your product lineup and optimize your listings to improve visibility and rank. With the right strategies in place, you can turn seasonal products into year-round successes and build a thriving business on Amazon.